About Us

The Company

Glam-it! by JennGlamCo is a female technology, beauty, fashion, lifestyle brand that allows young women to customize their own makeup using eco-friendly products.  All Glam-it! makeup and beauty products are vegan, paraben free, sulfate free, gluten free and cruelty free. Founded in 2013 by serial entrepreneur Jennifer Cheng, Glam-it! was named “Top 20 Hottest Startups” by HK Business Magazine and was also a recipient of “Best Beauty Brand 2016” by HKMVC.  Glam-it! products are available at luxury retail stores including Harvey Nichols, and are in 59 countries through online retail partnerships.

The Mission

The Company’s mission is to empower girls and young women everywhere by saving time and space, making it easier to focus on matters important to them.  Glam-it! promotes the beauty within by encouraging social and environmental responsibility that keeps the world sustainable and beautiful. Glam-it! collaborates with brands with similar missions to develop high tech sustainable fashion, beauty and female lifestyle products with a proportion of each collaboration going to a partnering charity.


Our Story
Founder Jennifer Cheng, while studying at Brown University was also working as a model and actress in New York.  She found herself constantly running around the city holding multiple bags of makeup to auditions and photo-shoots. During this time while traveling to university and work in the subways across New York, Cheng saw young women everywhere were facing similar problems, stumbling around with their makeup bags and cumbersome beauty routines, lacking sufficient space and time. After the completion of her education, she became a serial entrepreneur and with successful exits from multiple start-ups and firms, she returned to her roots in beauty and founded Glam-it! and created the GlamPact.



This innovative patent-pending product is the first light-up, all-in-one, and rechargeable LED mirror compact with refillable and completely customizable makeup modules. Glampact allows young women to choose from a range of eco-friendly cosmetics to design their own individual unique compact. 

Founder & CEO - Jennifer Cheng

Jennifer is the Founder and CEO (Chief Glam Girl) of Glam-it! a global beauty, fashion, lifestyle technology brand. Born and raised in the US, Jennifer has had a career as an actress and a model in New York City. Jennifer graduated with a BA in International Relations from Brown University and received an MBA from Hong Kong University of Science & Technology. As a serial millennial entrepreneur, she then held management positions at companies and startups including Director of Business Development APAC for Rackspace (NYSE: RAX), Vice President of uBuyiBuy (NASDAQ: GRPN) and Vice President of BEECRAZY (ASX: EN88). With startup exits under her belt, Jennifer continues building startups including investing and advising in luxury jewelry brand Plukka (ASX: PKA), Bonham Strand, and others.

Mediazone’s Female Entrepreneur of the Year ; Ernest & Young Global Young Entrepreneur of the Year, Finalist ; Female Entrepreneur of the Year, Woman of Influence, AmCham, Finalist ; SuperAchiever Woman Award, CMO Asia ; Most Promising Entrepreneur Award, APE



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